What's Next: Six Business Injections for 2021
LMU College of Business Administration's M-School presents a cutting-edge webinar series covering topics that will lead to business success in 2021 and beyond. Led by Dietmar Dahmen, a top business expert on innovation, disruption, trends and technologies of the future, this interactive series consists of six short bursts of insights followed by 10-15 minutes of Q&A.
Sessions
Each session deals with a topic that begins with a particular letter. When put together, the sum of these letters spell C-O-R-O-N-A.
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This session highlights the difference between “free” and “guided” creativity. The latter usually solves specific problems. It is the problem that defines the creativity. CORONA caused a lot of problems, and therefore, a lot of creativity. Innovation was radical! Implementation swift! Examples of successful transformations will be shown. Learning: Use the short period of chaos to implement long-term innovation quickly!
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Dietmar will share examples of how retail stores implemented digital solutions during CORONA, and why they were so successful. He'll show that every business is an experience business using examples from Las Vegas to Tokyo. He'll show that every business is an entertainment business, with examples of unexpected online services from numerous industries. And he'll show that every business is an online business. Learning: Online first is a must! If you're not online, you die.
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Participants will learn why robots are often invisible and how much automation has arrived in B2B and B2C business. Examples range from predictive ordering to emotion-based pricing, from A.I.-driven restaurants to contactless flying. Learning: robots are S.M.A.R.T. = specific, measureable…etc. people are C.O.O.L = Customer Oriented, Open to the new, Love what they do!
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The CORONA crisis completely shattered our offline life. The only thing that remained was online. Therefore, an attempt was made to recreate offline experiences online. This session examines why some things worked, and why others didn’t. It shows how important it is to rate online solutions with the offline heart. Learning: The paleo customer loves the online experience, but only if you do it right.
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Sustainability has become a core value for consumers. The multiple lockdowns shed light on the strong impact that the absence of people have on nature. This session examines the impact of technical progress, market economics, politics, etc. on nature - but also, the influence of customers. Learning: Today's customer wants sustainability: You have to deliver that!
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The last session shows the importance of agile action and agile management during uncertain times. It shows how data deals with agile situations. Here, it would be easy to integrate a heavily sponsor-focused part. Learning: Only tech can be agile enough to deal with a world that is becoming more and more dynamic. Mega cycles are replaced by nano-cycles.
About Dietmar
Dietmar Dahmen is an energetic speaker on the upcoming demands and the business opportunities created by new trends and technologies. Dietmar started out as a strategic planner, and later became a highly decorated creative. He was creative director with DDB, executive creative director with Ogilvy, chief creative officer and managing director with BBDO, working in Hamburg, New York, Munich, Los Angeles and Vienna. Today, Dietmar is the founder and managing director of Dietmar Dahmen Brainkicks GmbH and works as a professional speaker, author, coach and motivator. He helps bring change to global clients, is involved with various startups and is the expert for future marketing and disruptive technology with the European Association of Advertising Agencies.
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