A student raising her hand in class


In response to today’s fast-changing and complex marketing landscape and born from our location in the heart of Silicon Beach, the Department of Marketing launched a progressive curriculum that prepares students to be future-proof and real-world ready in careers such as marketing research and analytics, advertising and promotion, interactive digital and social media marketing, brand planning and strategy, marketing and product management, global marketing, diversity marketing, retailing and sales management. Marketing majors choose among four career-focused pathways: Applied Learning in Societal Transformation (A-LIST) Pathway, Congruity of Interests (COIN) Pathway, Marketing Analytics (MA) Pathway, and M-School Pathway.

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