From Global to Local and Local to Global: Unlocking New Markets and Opportunities
March 9, 2023
The world is big and diverse, with different countries, cultures and languages. Today, the explosion of media outlets and micro-influencers that are driving customer behavior requires brands to be as agile as ever. The challenge for companies and brands is how to ensure that brand positioning remains relevant across markets. This webinar explores how large and small brands unlock new markets and opportunities through global and local marketing. Presented by LMU CIBE and Brand LA.
Hilton Entrepreneur Lecture: How to Become a Global Entrepreneur
Feb. 7, 2023
This webinar featured Chang Kim, founder and former CEO of Tapas Media, a digital storytelling platform for content lovers that was acquired in 2021 by Korea's Kakao Entertainment at a $510M valuation. Chang previously worked as a product manager at Google, running Blogger.com, after the company he co-founded, TNC, was acquired by Google. Chang is an active angel investor in the media, content, platform, and Web3 space, with 30+ current investments. Moderated by David Choi and co-sponsored by the Center for Asian Business D.K. Kim Foundation Lecture Series, Center for International Business Education and Fred Kiesner Center for Entrepreneurship.
Living the Dream as a Digital Nomad: Reflections on My Journey
Nov. 17, 2022
The Center for International Business Education and Study Abroad presented a panel webinar in celebration of International Education week. Panelists included Rosalyn Vargas '08, talent development manager, DISQO; Max Banton ’20, content creator, Max Takes On The World; and Steve Tsentserensky, contributor, World Nomads. They each reflected on their international journeys, sharing lessons learned, as well as tips and strategies to help students better prepare for their international careers. Moderated by Ellen Ensher, LMU Management faculty.
Sustainable Electrification Strategy: Hyundai’s Progress for Humanity
Nov. 8, 2022
The Center for Asian Business and the Center for International Business Education presented a panel webinar that explored the current state of electrification and the role of emerging technology for a more sustainable and equitable future. Hyundai strategists shared best practices in overcoming electrification barriers and future plans for the clean energy revolution as an automaker and smart mobility solutions provider. Panelists included: Gilbert Castillo, Hyundai Mother North America and Kristin Gomez, Hyundai Motor North America. The moderator was Ed Kim, President and Chief Analyst of AutoPacific, Inc.
Cybersecurity and Blockchain in the Global Digital Age
Oct. 11, 2022
The Center for International Business Education and Department of ISBA presented a panel webinar on the cybersecurity challenges that fourth industrial revolution (4IR) technologies - including blockchain, IoT and big data - present in the global digital world and how governments, policymakers and business organizations can leverage these technologies to positively impact society and our planet. Panelists included Maria Dalasio '14, channel program manager, Unit 42, Palo Alto Networks; Rick Gehringer, CIO, Wedgewood; Charla Griffy-Brown, senior associate dean, Pepperdine Graziadio Business School; and Alex Nascimento, managing director, 7CC Blockchain Investments. Moderated by Ana Mangal, LMU ISBA faculty.
Global Energy: Current Predicament and Geo-Political Implications from the Russia-Ukraine War
Sept. 20, 2022
The Center for Asian Business and the Center for International Business Education presented a panel webinar on the emerging trends in the global energy sector, with an emphasis on regional energy security in Europe and Asia, geo-political and economic implications and geo-regional impacts of the military conflict in Ukraine for the Asia region. Panelists included Robert Koepp, founder, Geoeconomix; Ismael Rueda, professor, Pardee RAND Graduate School; and Anatoly Zhuplev (moderator), professor, LMU.
International Pathways: A Celebration of World Trade Month
April 26, 2022
This webinar was a pre-kickoff to World Trade Month in May and launched the new Global Trade Career Guide. The guide highlights international career pathways in public and private sectors. Global business professionals shared their career journeys while providing practical tips and resources such as internships, scholarships and jobs. Featured speakers included Ruth Amanuel, Global Education and Workforce and Economic Development Consultant; Jacobeth Hernández Mendoza, Consul of Economic Affairs at the Consulate General of Mexico in Los Angeles; and Gerald Feeney, Manager of Strategic Customers at DHL Global Forwarding.
Doing Business in Asia Pacific: An Exemplary Success Story
April 21, 2022
This webinar featured Maye C. Saephanh, Vice President, Global & Domestic Programs at the CalAsian Chamber of Commerce, and Jack Huang, CEO and President of Calway Foods, for a discussion on best practices and marketing strategies for doing business in Asia. Moderated by Francisco Valle, Visiting Assistant Professor of International Business & Strategic Management.
Sustainability Symposium: The Business Case for De-Carbonization
April 6, 2022
The state of our global climate and evolving stakeholder demands has left companies with no option but to address climate change. This webinar explored how companies are doubling down on climate change and utilizing technology to help create innovative reduction strategies that lead to assured investor confidence and sustainable operation. Panelists included David Ross, Director, Infrastructure Deal & Advisory, ESG and Climate Advisory, KPMG; Alistair Hall, ESG and Climate Advisory, KPMG; and David Bochner, Business Development and Partnerships, Pachama. Hosted by LMU Net Impact Graduate Chapter. Sponsored by the Center for International Business Education and Institute for Business Ethics and Sustainability.
Protecting Your Intellectual Property and Business from Copycat Competitors
Feb. 8, 2022
- Letty Cabrera-Calvo, CEO, Vera Mona
- Matthew Graczyk, CEO, PteroDynamics Inc.
- Faustina Lee, Attorney, Tucker Ellis, LLP
- Stephen A. Murphy, CEO, Boom Entertainment
Positive Personal Career and Organization Impacts from Study Abroad
Gina Tesla, Former Director of Commercial Business Services at Microsoft and Current Vice President of Sustainability and Social Impact at Coupa Software; Moderated by Management Professor Charles Vance.
Nov. 16, 2021
As part of LMU International Education Week, several LMU alumni who work for organizations such as Nike, Tata Consulting Services, Cintas and LMU shared how their international experience influenced their personal and professional lives. A discussion followed on the valuable contributions that employees with study abroad or other early international experience make to an organization.
Regional Free Trade Agreement in Asia-Pacific: CPTPP vs. RCEP
William Reinsch, Senior Adviser and Scholl Chair in International Business, Center for Strategic & International Studies; Deborah Elms, Executive Director, Asian Trade Centre. Moderated by Brian Peck, Executive Director, Center for Transnational Law and Business, USC Gould School of Law.
Nov. 11, 2021
This webinar discussed the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) versus the Regional Comprehensive Economic Partnership (RCEP) and analyzed its implications for U.S. trade.
Foreign Language Use in 21st Century Business and Organizations: New Skillsets for New Scenarios
Terence Mughan, Ph.D., Foreign Business Language Researcher and Former Professor of International Management at Anglia Ruskin University; Jaime Punishill, Chief Marketing Officer, Lionbridge. Moderated by Véronique Flambard-Weisbart, Ph.D., Professor and Chair of the Department of Modern Languages and Literatures.
Oct. 26, 2021
This webinar explored the significant role language plays in the organizational context of international business and management, and how MNCs can leverage language to increase success and competitiveness in the global market.
Planning Ahead for the LA28 Olympic & Paralympic Games: Lessons from Tokyo
Ashley Dos Santos, Senior Director of Communications, LA28; Christopher Finlay, Associate Professor and Associate Chair of Communication Studies, LMU; and Shaun M. Anderson, Associate Professor of Communication Studies, LMU
Sept. 14, 2021
The Biden Administration and a New Approach to Denuclearization of Korean Peninsula
Victor Cha, Senior Vice President and Korea Chair at the Center for Strategic and International Studies
April 22, 2021
Dr. Cha holds the D.S. Song-KF Professorship in Government and International Affairs and serves as vice dean for faculty and graduate affairs in the School of Foreign Service at Georgetown University. Dr. Cha discussed the impact of the new administration on the U.S. and the Korean peninsula. Moderated by Tom Plate, LMU Distinguished Scholar of Asian and Pacific Affairs and Vice President of the Pacific Century Institute.
Net Zero: Investment Imperative and Operational Application
Alexandra Hirsch, Director of Sustainable Investing, Blackrock; Bri Decker, Sustainability & Social Responsibility Manager, Avocado Green Brands; Caitlin Drown, Brand Engagement Manager, Climate Neutral Certified; and Isabella Todaro, Certification Manager, Climate Neutral Certified
April 7, 2021
Climate risk has increasingly become investment risk. This webinar featured the growing impact of climate risk on investment risk and the global financial system. Participants learned how an investment management corporation helps their clients make long-term sustainable investment in companies that mitigate climate risk and how companies and brands get certified for their efforts to offset and reduce greenhouse gas emissions.
Perspectives on Innovative Global Marketing
Julie Michael, CEO, Team One; Lawrence Kim, VP, Global Brand Strategy and Planning, Taco Bell; and Que Gaskins, Chief Brand and Innovation Officer, NBPA
March 10, 2021
What does it mean to be a “global brand” in 2021? How do brands as diverse as Lexus, Taco Bell and the National Basketball Players Association (NBPA) reach and connect with individuals across countries and cultures, especially during the global pandemic?
Cybersecurity's Geopolitical and Global Business Challenges
Robert Koepp, Founder, Geoeconomix, and David Luckey, Senior International and Defense Researcher, RAND Corporation
February 17, 2021
This roundtable discussion emphasized trends in international cybersecurity and the implications for U.S. business competitiveness. Moderated by Mehrdad Sharbaf, LMU information systems and business analytics lecturer.
Global Talent Management Virtual Conference
Elaine Farndale, Ph.D., Director, Center for International Human Resource Studies, Penn State University; Vlad Vaiman, Ph.D., Associate Dean and Professor, School of Management, California Lutheran University; Sheri Winter, Senior Director, Client Services Leader, GP Strategies; and Bob Bushnell, Strategy and Business Development Executive, Raytheon Company
November 12, 2020
In this webinar, panel members consisting of prominent university researchers and experienced practitioners examine needs and opportunities for American firms, large and small, to develop more inclusive policies and practices for building and utilizing their human talent, both in the U.S. and abroad, to increase their global competitiveness. Moderated by Charles Vance, Ph.D., professor of management, Loyola Marymount University and hosted by the LMU Center for International Business Education.
Scaling a Small Business: A Balancing Act of Profitability and Sustainability
Mylen Yamamoto Tansingco, Founder, Cropmade
October 27, 2020
After appearing on ABC's "Shark Tank," the real work began. More than two years later, Cropmade is a thriving global business with national distributors, hotels and chain restaurants. Mylen Yamamoto Tansingco discussed the realities of running a for profit commodity business that vowed to keep sustainability as its core mission.
The Impact of the COVID-19 Pandemic on Global Supply Chain Management: Current Status and Future Prospects
Tobias Schoenherr, Ph.D., Hoagland-Metzler Endowed Professor of Purchasing and Supply Management, Michigan State University
October 6, 2020
Tobias Schoenherr, Ph.D. discussed how the pandemic has put the "management" back into supply chain management, how a greater focus on supplier management and risk management can help and what it means for companies' global sourcing strategies.
The Crisis in U.S.-China Relations: Politics, Economics, and the Threats to Regional Stability Webinar
Jonathan Pollack, nonresident senior fellow - foreign policy, Center for East Asia Policy Studies, John L. Thornton China Center, Brookings Institution
September 15, 2020
Jonathan Pollack discussed how U.S.-China relations have experienced a severe deterioration in recent months, all amidst the COVID-19 global health crisis, an unprecedented downturn in the global and U.S. economy, and the US presidential election.
Facts and Myths about the Coronavirus and Economic Recovery Strategies
Jennifer Bouey, Ph.D., Tang Chair in China Policy Studies, RAND Corporation
April 30, 2020
Jennifer Bouey, Ph.D., discussed COVID-19 epidemiologic characteristics and patterns, policies and challenges to mitigate the damage of the pandemic, and the impact on the global economy and supply chain.
The Port of Los Angeles and the Impact of Tariffs on Trade and the U.S. Economy
Marisela Caraballo DiRuggiero, Director of Trade Development, Port of Los Angeles
November 6, 2019
Marisela Caraballo DiRuggiero discussed the role of the Port of Los Angeles and trade in the United States; the Port of Los Angeles is more than just a business, it's a role model to other ports; the economic impact of trade that moves through the Port of Los Angeles; and the impact of tariffs to the region, California and the United States.
One Country, Two Systems
Stephen Cheung, EVP of LAEDC and President, World Trade Center Los Angeles
September 12, 2019
Recent developments in Hong Kong have increased attention to the country's role in U.S. - China policy. Mr. Cheung discussed the economic and trade impacts of Hong Kong on Los Angeles as well as the State of California.
How to Succeed in the Korean Market
May 3, 2019
This half-day conference, held during the 93rd Annual World Trade Week, provided a great venue to learn about export and investment opportunities in Korea, the 6th largest trading partner for both our nation and California. We welcomed American exporters and investors to Korea, and small and medium-sized companies in particular, who are seriously considering introducing their products and services to the global market.
Unconventional Strategy Delivers Remarkable Results: The Story of Nitto Tire: a Japanese brand, raised in America
Tomo Mizutani, Chairman & CEO, Nitto Tire U.S.A. Inc.
April 15, 2019
Tomo Mizutani is a 30+ year tire industry veteran known for his award-winning marketing innovations, consumer insights and auto industry contributions. Tomo shared his inspiring journey – from his first time living in the U.S. to how he transformed the Nitto brand into a leading off-road and street performance tires experience.
Changes, Opportunities and Concerns on the Korean Peninsula
Mark Lippert, Vice President, Boeing International and Former U.S. Ambassador to Korea
February 5, 2019
Mr. Lippert discussed the following key points: Prospects for DPRK denuclearization and progress on inter-Korean relations; Current state of the U.S.-ROK Alliance; and Regional Machinations: China, Japan and Russia.
Creating Regional Employment Through Global Trade: Implications for USMCA
Carlos J. Valderrama, President, Center for Global Trade & Foreign Investment, Los Angeles Area Chamber of Commerce
November 28, 2018
Mr. Valderrama discussed the following key points: Los Angeles Region, Global Middle Class, U.S. Trade Representative (USTR), U.S.-Mexico-Canada Agreement (USMCA) and the impact on Asian trading partners.
The China Pickle: How We Got to Where We Are and Where We're Going
Robert Kapp, Former President, US-China Business Council
October 10, 2018
Dr. Kapp reflected on America's encounter with China over the last few decades, discussing both countries' expectations, ambitions, achievements and frustrations. He placed special emphasis on American business engagements with China since the normalization of diplomatic relations in 1979, and discussed the recent escalating trade tension between the two countries.
Thank you to the D.K. Kim Foundation for their generous contribution to support the lecture series.