Fourth Virtual Subsistence Marketplaces Conference

Visionados: Inquiry-based learning to empower teachers and students in Colombian rural Caribbean region

• Liliana Pacheco
• Jason Porter
• Minerva Recuerdo
• Olga L. Parga, D.K. Kim Foundation

• Sereikhuoch Eng, Emerson College

 Financial Literacy Amongst Subsistence Consumer-Merchants

• Sheetal Kapoor, University of Delhi
• Vibhuti Vashishth, Kamala Nehru College 
• Tejinder Sharma, Kurukshetra University

Operant resource effectuation: The micro-processes of actor engagement to enhance subsistence famer livelihoods

• Rishikesan Parthiban, Indian Institute of Institute of Management Tiruchirappalli
• Shalini Parth

Artisan entrepreneurs in rural India: A study of a multi-pronged initiative

• Shobha S. Das, Krea University

When markets exclude, families come to the rescue: How artisanal subsistence entrepreneurs enact institutional bricolage to overcome market exclusion

• Srini Venugopal, Grossman School of Business, University of Vermont
• Gordhan Saini, TISS

Transforming rural women entrepreneurship through family led enterprise approach

• Rajashri Sai
• Vivek Shankaranarayanan
• Vanita Vishwanath

Market shaping in resource-constrained contexts: Market development for grassroots innovations

• Rishikesan Parthiban, Indian Institute of Institute of Management Tiruchirappalli
• Gurugubelli Prasanna Kumar, Indian Institute of Management Calcutta
• Saravana Jaikumar, Indian Institute of Management Calcutta

Social capital, vocational knowledge, and innovation on subsistence entrepreneurship

• Roland Gau, National Yang Ming Chiao Tung University
• Yupin Patarapongsant, SASIN School of Management Chulalongkorn University

Ecodevelopment committees of the forest department in Tamil, Nadu, India from subsistence to sustainable business propositions

• Shaheed Khan, Dharthi NGO
• Freeda Maria Swarna, Dharti NGO

Frugal innovation at the BoP

• Rajesh K Aithal, Indian Institute of Management Prabandh Nagar
• Tamal Samanta, Indian Institute of Management Prabandh Nagar
• Satyam, Indian Institute of Management, Ranchi

• Juan A. Yaneth
• Olga L. Parga, D.K. Kim Foundation

Nutritional Best Practices in Subsistence Marketplaces: A Case Study of Mid Day Mean Programme

• Nagendra Rangavajla, Grande Cheese Co.
• Tejinder Sharma, Kurukshetra University

Reimagining livelihoods landscape for people with disabilities

• Rajashri Sai
• Deepa Soman
• Vanita Vishwanath

Subsistence Marketplace Communities and COVID: Adaptation and Resilience

• Hussein Faruque Aly, Lancaster University
• Ronald Duncan
• Katy Mason, Lancaster University
• Madhu Viswanathan, Loyola Marymount University

Survival at the base of the pyramid

• Asifa Ilyas, Virtual University of Pakistan
• Ralf Wagner

How poor Chinese consumers surmount economic poverty and gain spiritual richness through consumption

• Xinghui Chen, State University of New York

Perceptions of the missing middle population towards health insurance

• Aditi Khanna, Manav Rachna University 
• Sheetal Kapoor, University of Delhi
• Savita Sharma, Manav Rachna University 

Stress and well-being of consumers at the bottom of the pyramid: Roles of marketing and marketplace

• Fairuz Chowdhury, Drexel University
• Srinivasan Swaminathan, Drexel University
• Anand Kumar Jaiswal, Institute of Management Ahmedabad

Human development – for profit or not for profit – two essentials

• Bruce Kibler, Gannon University
• Natalee Stinebiser, Gannon University

A new (old) model for understanding the potential for exchange in subsistence markets

• John Story

Generating women’s participation and leadership in emergent aquaculture in central Bolivia

• Roxana Dulon, Peces para la vida
• Veronica Hinojosa, Peces para la vida
• Sean Irwin, Royal Roads University

Influence of relationship marketing in banking performance

• Dhan Raj Chalise, Tribhuvan University
• Mohan Prasad Sapkota, Tribhuvan University