Fourth Virtual Subsistence Marketplaces Conference

Conference Co-Chairs 

Alexander Glosenberg
Loyola Marymount University, USA

Delphine Godefroit-Winkel
TBS Education

Arun Sreekumar
Indian Institute of Management, Ahmedabad

Conference Director

Madhu Viswanathan
Loyola Marymount University, USA


Day 1: Presentations & Virtual Immersion

Saturday, May 20

6:30 - 7 a.m. PST - Speed Breakout Introductions

7 - 8:15 a.m. PST - Concurrent Sessions

  • Visionados: Inquiry-based learning to empower teachers and students in Colombian rural Caribbean region

    • Liliana Pacheco
    • Jason Porter
    • Minerva Recuerdo
    • Olga L. Parga, D.K. Kim Foundation
    Affective vs cognitive focus effects on consumer evaluations of grass root product offerings
    • Sereikhuoch Eng, Emerson College

     Financial Literacy Amongst Subsistence Consumer-Merchants

    • Sheetal Kapoor, University of Delhi
    • Vibhuti Vashishth, Kamala Nehru College 
    • Tejinder Sharma, Kurukshetra University
  • Operant resource effectuation: The micro-processes of actor engagement to enhance subsistence famer livelihoods

    • Rishikesan Parthiban, Indian Institute of Institute of Management Tiruchirappalli
    • Shalini Parth

    Artisan entrepreneurs in rural India: A study of a multi-pronged initiative

    • Shobha S. Das, Krea University

    When markets exclude, families come to the rescue: How artisanal subsistence entrepreneurs enact institutional bricolage to overcome market exclusion

    • Srini Venugopal, Grossman School of Business, University of Vermont
    • Gordhan Saini, TISS

    Transforming rural women entrepreneurship through family led enterprise approach

    • Rajashri Sai
    • Vivek Shankaranarayanan
    • Vanita Vishwanath
  • Market shaping in resource-constrained contexts: Market development for grassroots innovations

    • Rishikesan Parthiban, Indian Institute of Institute of Management Tiruchirappalli
    • Gurugubelli Prasanna Kumar, Indian Institute of Management Calcutta
    • Saravana Jaikumar, Indian Institute of Management Calcutta

    Social capital, vocational knowledge, and innovation on subsistence entrepreneurship

    • Roland Gau, National Yang Ming Chiao Tung University
    • Yupin Patarapongsant, SASIN School of Management Chulalongkorn University

    Ecodevelopment committees of the forest department in Tamil, Nadu, India from subsistence to sustainable business propositions

    • Shaheed Khan, Dharthi NGO
    • Freeda Maria Swarna, Dharti NGO

    Frugal innovation at the BoP

    • Rajesh K Aithal, Indian Institute of Management Prabandh Nagar
    • Tamal Samanta, Indian Institute of Management Prabandh Nagar
    • Satyam, Indian Institute of Management, Ranchi

8:15 - 8:30 a.m. PT - Break

8:30 - 9:45 a.m. PT -  Concurrent Sessions

  • Data analysis of prevalence of Huntington's chorea from a social perspective in the Colombian Caribbean region
    • Juan A. Yaneth
    • Olga L. Parga, D.K. Kim Foundation

    Nutritional Best Practices in Subsistence Marketplaces: A Case Study of Mid Day Mean Programme

    • Nagendra Rangavajla, Grande Cheese Co.
    • Tejinder Sharma, Kurukshetra University

    Reimagining livelihoods landscape for people with disabilities

    • Rajashri Sai
    • Deepa Soman
    • Vanita Vishwanath

    Subsistence Marketplace Communities and COVID: Adaptation and Resilience

    • Hussein Faruque Aly, Lancaster University
    • Ronald Duncan
    • Katy Mason, Lancaster University
    • Madhu Viswanathan, Loyola Marymount University
  • Survival at the base of the pyramid

    • Asifa Ilyas, Virtual University of Pakistan
    • Ralf Wagner

    How poor Chinese consumers surmount economic poverty and gain spiritual richness through consumption

    • Xinghui Chen, State University of New York

    Perceptions of the missing middle population towards health insurance

    • Aditi Khanna, Manav Rachna University 
    • Sheetal Kapoor, University of Delhi
    • Savita Sharma, Manav Rachna University 

    Stress and well-being of consumers at the bottom of the pyramid: Roles of marketing and marketplace

    • Fairuz Chowdhury, Drexel University
    • Srinivasan Swaminathan, Drexel University
    • Anand Kumar Jaiswal, Institute of Management Ahmedabad
  • Human development – for profit or not for profit – two essentials

    • Bruce Kibler, Gannon University
    • Natalee Stinebiser, Gannon University

    A new (old) model for understanding the potential for exchange in subsistence markets

    • John Story

    Generating women’s participation and leadership in emergent aquaculture in central Bolivia

    • Roxana Dulon, Peces para la vida
    • Veronica Hinojosa, Peces para la vida
    • Sean Irwin, Royal Roads University

    Influence of relationship marketing in banking performance

    • Dhan Raj Chalise, Tribhuvan University
    • Mohan Prasad Sapkota, Tribhuvan University
10 - 11:30 a.m. PST - Learnings from Sessions and Preparation for Virtual Immersive Workshops on May 20 (Conference Chairs) and Speed Breakout Introductions

Day 2: Virtual Immersion, Panel and Discussion

Sunday, May 21

Virtual Immersive Workshop - Consumption and Entrepreneurship During and Post-Pandemic: Research, Education and Practice in the New Normal (Conference Chairs)

Phase 1 - Virtual Immersion - 7 - 9 a.m. PST
This phase will use immersive, virtual exercises involving live observations and interviews with individuals in different continents. The virtual immersion will aim to understand the challenges and opportunities in working in different and remote geographies as a means to develop some pathways forward in the new normal.

    9 - 9:15 a.m. PST - Break

    Phase 2 - Emersion - 9:15 - 10:30 a.m. PST
    Discussion about subsistence marketplaces during and post-pandemic to develop insights about research, education and practice in the new normal. The session will focus on inside-out understanding of how individuals and communities have been coping with the pandemic as well as outside-in perspective of how academic, commercial, social and governmental sectors of society can engage with communities post-pandemic. 


    Open Discussion including Journal, Special Issues/Sections, Web Portal and Subsistence Marketplaces Organization