Rochelle Webb brings a wealth of global marketing and brand strategy experience from working with some of the world’s most iconic companies — such as Activision, Apple, and Visa — into her classroom at LMU. Her approach transforms theory into practice by simulating real-world corporate environments, inviting industry experts, and creating assignments that serve as resume builders for students. Passionate about shaping future business leaders, Rochelle empowers students to think boldly, build authentic connections, and graduate with experiences that set them apart in a competitive marketplace.
How do you incorporate your industry experience into the classroom?
This is one of the most important factors that influences how I build a class. It must feel like a real-world scenario. I do this when I create assignments to ensure that I simulate a true corporate environment. I invite industry partners and subject matter experts into the classroom to share their experiences, facilitating the skills I am teaching. I want my classes to be resume builders for my students, so they graduate having true business moments to point back to as they build their careers.
What are you most proud of professionally and why?
I am proud of the diverse global experience I have developed working for some of the world’s most iconic companies, for which I can say I have had an impact on their past successes that have gotten them to where they are today. I can reflect on my experience and know that, while rigorous, I was successful and learned an immense amount that I can now bring into the classroom.
What do you enjoy most about teaching at LMU?
I enjoy the freedom that we have to color outside the lines and create dynamic experiences for our students. As faculty, we are challenged to continually set new bars for our curriculum, and the students appreciate that as well. Working with students who are eager and crave more, and to be more than the day they entered my classroom, is the greatest gift I can be given as a professor.
What advice do you have for graduate business students?
My advice is to treat every academic moment as an opportunity. From the students you learn alongside of, to the guests that visit your classrooms, build authentic moments of connection that will lead to growing your network. You are your network, and in a competitive job market, it is your network that will set you apart.
What’s a fun fact you’d like others to know about you?
I am a tennis fanatic. When I am not teaching, I can be found playing or watching matches, often staying up until the wee hours of the morning to catch matches live in their local time zones.
Anything else you’d like to share?
I have been at LMU for 6.5 years because I generally care about my students and their futures. I value more than anything the ongoing relationships I have with students who were in the first class I ever taught at LMU and beyond. These relationships span around the world, and it’s these ongoing touches that are my constant reminder that I am exactly where I am supposed to be.
To learn more about Rochelle Webb's professional and academic experience, please visit her LinkedIn profile and faculty bio.