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“Faced with consumer pressure amid the climate crisis, multinationals increasingly vaunt their commitment to “carbon neutrality.” But can we believe their claims of ‘net zero’ or is this simply greenwashing?”
In a world of alleged carbon neutrality, third-party audits, and less-than-transparent sustainability reports, not everything is as it seems. From carbon offloading to greenwashing and even tree plantations - these techniques, implemented by giant corporations, are designed to keep you in the dark about large corporations' net impact. In today’s world, it is not just CO2 emissions we need to worry about but access to clean water, appropriations of our land, misuse of SDG jargon, and straight-up purposeful mismarketing from the most reputable household brands.
Event began by showcasing the movie Greenwashing: The Climate Killer, followed by a panel with the following speakers:
- Emily Jarvis: Professor of Chemistry and Biochemistry
- Trevor Zink: Associate Professor of Management and Sustainability
- Andrew Rohm: Professor of Marketing
- Madhu Viswanathan: Director of D.K. Kim Foundation Business for Good Program
Screening of Greenwashing: The Climate Killer took place on Monday, February 10th, in Hilton 100 from 5:30-7:00 pm.