Virtual Subsistence Marketplaces Conference
May 31 - June 1, 2020
Loyola Marymount University, Los Angeles via Zoom
Sponsored by the Center for International Business Education (CIBE) at Loyola Marymount University
FINAL PROGRAM
Schedule of Events
May 31
Paper Presentations and Discussions
- 7am - 8:45am PDT: Sessions
- Break
- 9am - 10:45am PDT: Sessions
- Break
- 11am - 12:30pm PDT: Sessions
June 1
7am - 10:30am PDT: Workshop on Teaching Subsistence Marketplaces Online
- Case Studies: Arun Sreekumar and Francesca Lucchi
- Poverty Simulations: Ron Duncan and Steve Morse
- Designing Online Education: Norma Scagnoli, Sharon Hsiao and Madhu Viswanathan
10:30am - 12:30pm PDT: Panel on Health & Nutrition and Panel/Workshop on Future Pathways in Subsistence Marketplaces
May 31
-
Zoom Room 1 – Addressing Challenges in Domains of Subsistence Marketplaces
Chair: Laurel Steinfield, Bentley University - Boston, Massachusetts (LSTEINFIELD@bentley.edu)
Fostering Adoption of Social Security Pension Schemes in Low Income (Subsistence) Marketplaces: The Bottom up Approach
- Preeti Devi (mpreeti241@gmail.com)
- Tejinder Sharma (tsharma@kuk.ac.in)
Kurukshetra University - Kurukshetra, India
Dignity and Dependency in the Acquisition and Consumption of Social Program Resources
- Courtney Nations Azari (courtney.azzari@unf.edu)
University of North Florida – Jacksonville, Florida, United States - Stacey Menzel Baker (StaceyMenzelBaker@Creighton.edu)
Creighton University – Omaha, Nebraska, United States - Meredith Rhodes Thomas (mthomas@business.fsu.edu)
Florida State University - Tallahassee, Florida, United States - Aronté Marie Bennett (Aronte.Bennett@villanova.edu)
Villanova University – Villanova, Pennsylvania, United States
Normative evaluation and social norms influencing the sanitation behavior in rural India
- Deepa Gupta (f1402@irma.ac.in / deepa.gupta20@gmail.com)
- Indranil De (indranil@irma.ac.in)
- Saswata Narayan (saswata@irma.ac.in)
Institute of Rural Management, Anand (IRMA) - Gujarat, India
Vulnerability in Subsistence Marketplaces
- Krzysztof Kubacki (krzysztof.kubacki@aut.ac.nz)
AUT University – Auckland, New Zealand -
Dariusz Siemieniako (dsiemieniako@kozminski.edu.pl)
Kosminski University - Kozminski University, Warsaw, Poland
-
Zoom Room 2 – Understanding Needs of Subsistence Consumers
Chair: Srinivas Venugopal
Shoppers’ Behaviour in Indian Shopping Streets: A Model of Tangible & Intangible Factors Leading to Re-Patronage Intention
- Pranay Verma (pran.verma@gmail.com)
- Mamta Mohan (mmohan@amity.edu)
- Renu Sharma (renukriti@gmail.com)
Amity University, India
Consumer food safety perceptions and coping strategies in developing and emerging markets: Insights from Nairobi, Kenya
- Jane Chege (Jane.chege@wur.nl)
- Paul Ingenbleek (paul.ingenbleek@wur.nl)
- Arnout Fischer (arnout.fischer@wur.nl)
Wageningen University & Research – Wageningen, Netherlands
Promotional Efforts of the Pharmaceutical Industry and the Well-being of Vulnerable Consumers in Subsistence Marketplaces: A Case from Sri Lankan Over the Counter (OTC) Drugs Market
- Sara Baskentli (sara.baskentli@wwu.edu)
Western Washington University - Bellingham, Washington U.S.A. - Samanthika Gallage (Samanthika.gallage@staffs.ac.uk)
Staffordshire University - Stoke-on-Trent, Staffordshire, United Kingdom
Connotations of Subsistence Marketplace Consumers towards Advertisements
- Gurpreet Kaur (kaurmilan1992@gmail.com)
- Ashok Sharma (lectashok@gmail.com)
- Tejinder Sharma (sharmatejinder@gmail.com; tsharma@kuk.ac.in)
Kurukshetra University - Kurukshetra, India
-
Zoom Room 3 - Marketing and Management in Subsistence Marketplaces
Chair: Saravana Jaikumar, Indian Institute of Management, Kolkata, India
The Impact of Marketplace Literacy on New Product Purchase for Subsistence Consumers: A Field Experiment
- Nita Umashankar (numashankar@sdsu.edu)
- Arun Sreekumar (aruns2@illinois.edu)
- Ashley Goreczny (goreczny@iastate.edu)
Impact of Marketing Mix for Essential Products on Behavior: An Overview of Subsistence Marketplaces in Haryana, India
- Dr. Kamalpreet Kaur (kamal_chalals@yahoo.co.in)
- Major Singh (khehra_ms@yahoo.com)
D.A.V. College Pehowa
Caste-based Marketplaces - The fringes - Experiences from India
- Bhupesh Manoharan (bhupeshm14@email.iimcal.ac.in)
- Krishanu Rakshit (krishanu@iimcal.ac.in)
-
Zoom Room 1 – Creating Social And Environmental Initiatives in Subsistence Marketplaces
Chair: Srinivas Venugopal
The Business Models of Social Enterprises and Subsistence Marketplace Entrepreneurs: Deriving Synergies in Action
- Hussein Faruque Aly (h.faruquealy@lancaster.ac.uk)
Lancaster University – Lancaster, United Kingdom
How Social Enterprises Work Nested Institutions to Foster Market Inclusion of the Differently-Abled in Subsistence Marketplaces
- Priyanka Jayashankar (priyanka@iastate.edu)
Iowa State University – Ames, Iowa, United States - Srinivas Venugopal (svenugop@uvm.edu)
- University of Vermont – Burlington, Vermont, United States
Sustainable Corporate Strategies for Alleviating Homelessness: An Exploratory Analysis and Proposed Framework
- Saroja Subrahmanyan (ssubrahm@stmarys-ca.edu)
- Kelly Weidner (klw7@stmarys-ca.edu)
Saint Mary’s College of California – Moraga, California, United States
Sustainable Tourism in Ladakh: Challenges, Opportunities and Innovation
- Sheetal Kapoor (sheetal_kpr@hotmail.com, sheetalkapoor.in@gmail.com)
-
Kamala Nehru College, University of Delhi, Delhi, India
- Jigmet Wangdus (jwangdus30@gmail.com)
- Hussein Faruque Aly (h.faruquealy@lancaster.ac.uk)
-
Zoom Room 2 – Enabling Inclusive Growth in Subsistence Marketplaces
Chair: Ronika Chakrabarti
Financial Inclusion in India: Overcoming the Digital Divide
- Amit Das (amit.das@ifmr.ac.in)
- Shobha S. Das (shobha.das@ifmr.ac.in)
Institute for Financial Management and Research (IFMR) - Sri City, Andhra Pradesh India
Retailer satisfaction antecedents and usage intention of digital payment services: An explorative study
- Ambika Prasad Nanda (fpm16.ambikaprasad@spjimr.org)
S P Jain Institute of Management and Research (SPJIMR) - Mumbai, India
Competitive Dynamics in Frontier Markets: Insights and Implications from the Mobile Telecommunications Industry in Africa
- Mohammad Jahanbakht (mohammad.jahanbakht@salemstate.edu)
Salem State University – Salem, Massachusetts, United States - Romel Mostafa (rmostafa@ivey.uwo.ca)
Ivey Business School - London, Ontario, Canada
Growing People: Empowering Subsistence Entrepreneurs through Microfinance
- Leslie Koppenhafer (lesliekoppenhafer@boisestate.edu)
Boise State University – Boise, Idaho, United States
-
Zoom Room 1 –
Chair – Myla Bui
Incidence of Poverty and Customer Value Perceptions: An Investigation to Correct the Dark Side of Marketing
- Kavita Sharma (manisha8924@gmail.com)
- Manisha Tiwari (ksharma.dse@gmail.com)
The Empowerment Cycle
- Francesca Lucchi, Marketplace Literacy Project (francescalucchi@ymail.com)
Free-lance consultant, as Gender and Development Expert
Well-being in Low-Income Settings
- Myla Bui (My.Bui@lmu.edu)
Loyola Marymount University – Los Angeles, California, United States
Daring to Grow? ZMET Analysis of Individual Aspirations and Environmental Challenges of Subsistence Marketplace Women in India
- Preeti Priya (preeti@irma.ac.in)
- Anand Venkatesh (anand@irma.ac.in)
Institute of Rural Management, Anand (IRMA) - Gujarat, India
-
Subsistence Entrepreneurship 1
Chair: Arun Sreekumar
Identifying counterfeit products from rhetorical markers in product descriptions
- Arun Sreekumar (aruns2@illinois.edu)
Selling snail soup to build the family: The tensions of micro- entrepreneur women in Casablanca
- Delphine Godefroit-Winkel (d.godefroit-winkel@tbs-education.ma)
Toulouse Business School, Casablanca Morocco
Exploring the Linkages between Embeddedness, Culture and Innovations in Subsistence Marketplaces
- Fredah Mwiti (f.g.mwiti@kent.ac.uk)
University of Kent – Kent, United Kingdom - Winfred Onyas (w.onyas@leicester.ac.uk)
University of Leicester, Leicester, United Kingdom
-
Subsistence Entrepreneurship 2
Chair: Ronika Chakrabarti
Understanding How Lifestyle and Internal Aspiration Shapes Artisan Entrepreneurs’ Commitment to Government Initiatives: A Case Study of Thailand
- Kittipoom Supamontr (k.supamontri1@lancaster.ac.uk)
- Ronika Chakrabarti (r.chakrabarti@lancaster.ac.uk)
- Ahmad Daryanto (a.daryanto@lancaster.ac.uk)
Lancaster University – Lancaster, United Kingdom
Entrepreneurship in A Refugee Settlement
- Jason D’Mello (Jason.D'Mello@lmu.edu)
Loyola Marymount University – Los Angeles, California, United States - Raed Elaydi (relaydi@roosevelt.edu)
Roosevelt University
Street-vending: Micro-Entrepreneurship for Individual and Collective Wellbeing
- Steve Rayburn (steven.rayburn@txstate.edu)
Texas State University – San Marcos / Round Rock, Texas, United States - Mario Giraldo
Universidad del Norte (Colombia) – Barranquilla, Columbia - Luis Garcia
June 1
7am - 10:30am PDT: Workshop on Teaching Online About Subsistence Marketplaces
Case Studies
- Arun Sreekumar
- Francesca Lucchi
Poverty Simulations
- Ron Duncan
- Steve Morse
Designing Online Education
- Norma Scagnoli
- Sharon Hsiao
- Madhu Viswanathan
10:30am - 12:30pm PDT: Panel on Health / Nutrition and Panel / Workshop on Future Pathways in Subsistence Marketplaces
- Ronald Duncan, University of Illinois, Urbana-Champaign
- Jeff Thies, Loyola Marymount University
- Nagendra Rangavajla, Califia Farms
- Susana Mendes
- Yurira A. Rodriguez Martinez, Monterrey Tec
Contributors
Conference Director
Madhu Viswanathan (marketplaceliteracy@gmail.com / mviswana@lmu.edu)
Loyola Marymount University
Conference Co-Chairs
- Ashok K. Lalwani (lalwani@indiana.edu)
Indiana University, Bloomington - Laurel Steinfield (lsteinfield@bentley.edu)
Bentley University, Boston - Nita Umashankar (numashankar@sdsu.edu)
San Diego State University - Leticia Ivonne López Villarreal
Universidad de Monterrey, (UDEM), México - Radovan Pérez Restovic
Universidad Popular Autónoma del Estado de Puebla / UPAEP - Lumi (Luz) Maria Velazquez Sanchez
Monterrey Tec - Jacob Park
Rutgers University
Conference Conveners
- Cristy Azuara
- Luis Chavez
Student Coordinators
- Ana Karen Garza Martinez
UDEM - Arun Sreekumar
University of Illinois, Urbana-Champaign
Practitioner Coordinators
- Steven Morse
- Steven Spreiser
Track Chairs
- Andres Barrios
Universidad De Los Andes - Myla Bui
Loyola Marymount University - John Clarke
Tulane University - Jason D’Mello
Loyola Marymount University - Ronald Duncan
University of Illinois, Urbana-Champaign - Ashley Goreczny
Iowa State University - Hussein Faruque Aly
Lancaster University, UK - Samanthika Gallage
Staffordshire University, UK - Alexander Glosenberg
Loyola Marymount University - Norma Scagnoli
University of Illinois Urbana-Champaign - Jacob Park
Rutgers University - Tejinder Sharma
Kurukshetra University, India - Saroja Subrahmanyan
Saint Mary’s College of CA - Steven Rayburn
Texas State University - Shikha Upadhyaya
California State University - Leticia Ivonne López Villarreal
University of Monterrey - Jessie J. Wang
Miami University - John Clarke
Tulane University - Hussein Faruque
Lancaster University - Delphine Godefroit-Winkel
Toulouse Business School - Francesca Lucchi
Marketplace Literacy Project - Michelle Reina
University of Mary Hardin-Baylor - Stephen Rayburn
Texas State University - Tejinder Sharma
Kurukshetra University - Maguemati Wabgou
Universidad Nacional De Colombia - Saravana Jaikumar
Indian Institute of Management, India - Srinivas Venugopal
University of Vermont - Ronika Chakrabarti
Lancaster University, United Kingdom