Undergraduate Courses

Accountants and the accounting profession play an important role in society. The role is examine through an-in-depth study of accounting ethics, professionalism, and the public interest. Students learn about and analyze the history, legal, and ethical responsibilities of professionals and the profession. The course also will expose students to stakeholder theory and global sustainability issues. Major ethical theories are introduced and analyzed before applying them to ethical and justice issues, moral reasoning, and ethical decision-making. Students are encouraged to adopt the objectivity, integrity, and ethical standards necessary to serve society as an accounting professional. Prerequisite: ACCT 3110, with a minimum grade of C (2.0). University Core fulfilled: Integrations: Ethics and Justice.

This course covers the Audit Profession, including the responsibilities of the auditor and the role of the regulatory bodies in maintaining the accountability of the accounting profession. It places heavy emphasis on the financial statement audit, the audit of an entity's internal controls over financial reporting, the identification of financial statement reporting risks, and the auditor's response to those risks using methodologies, tools, and techniques. In addition, the course covers important and/or required auditor activities and communications in connection with an audit of an entity's financial statement, including the content of the various audit report options. 

The LMU College of Business Administration aims to "advance knowledge and develop business leaders with moral courage and creative confidence to be a force for good in the global community." This course is a transformational experience for incoming undergraduate students that begins their journey toward a business degree and beyond, focusing on the role of business as a force for good. The course is an immersive and interactive experience with the following elements. It involves the major global challenges that you will face in your professional careers, such as poverty and the environment, and brings out the role of business in being a force for good in addressing these challenges as well as in a broad array of issues. It involves a project where you will design a business plan to launch of a product for low-income customers in domestic or international markets, while achieving economic sustainability as well as social and environmental sustainability. It involves doing good as being at the heart of the business rather than as corporate social responsibility. It involves working with companies. And most importantly, it will involve examining your values as it relates to doing good in the professional and personal realms. The course will culminate in a poster session. In short, you will start out your careers by having all of these challenges to confront in your first semester.

This course covers the essential principles of marketing as a vital component of a business operation. It emphasizes marketing's strategic bases and the real-world utilization of both traditional and innovative techniques that influence both the trade and the consumer in making a purchase decision. The course includes a focus on using marketing as a force for good, incorporating the effects of uncontrollable factors in the global environment as well as basic controllable variables essential to marketing success. These include the ethical creation, communication, and exchange of value through product decisions, pricing, distribution, and promotion. We will explore how marketing analysis guides business strategy, discovers and creates demand for products, and influences product development.

This course introduces students to international business environments, concepts, and practices. In order to understand complex issues related to global economy, students will learn about national and regional differences in political, economic, and socio-cultural systems. To acquire skills and knowledge necessary for managing international business operations, students will study international trade and investment theories and policies, foreign exchange mechanisms and markets, as well as global strategies in manufacturing, marketing, and human resources management. 

Business Ethics and Sustainability focuses on the interaction and importance of social, political, economic and environmental forces in business and society. Using the framework of the UN Sustainable Development Goals, students will study the moral responsibility of business for societal and environmental impacts. Emphasis is placed on applying ethical decision models to a variety of stakeholder issues, which will include a substantial investigation into the underlying normative ethical theories and socio-political factors that impact business' broader responsibilities. 

This applied course develops strategic thinking skills that enable managers to position the business to achieve and sustain superior competitive performance. This course addresses issues of both strategy design and implementation in the complex global economic environment. The course requires students to draw upon and integrate knowledge and skills developed throughout their business education.

This course will further develop management students' competencies to include leading others. Consistent with our College of Business Administration mission to advance knowledge and develop business leaders with moral courage and creative confidence to be a force for good in the global community, students will identify companies that are contributing toward meeting the goals identified in the United Nations Sustainable Development Goals. We will explore the role of effective management in bringing together the efforts, insight, and talent of multiple parties to meet ambitious goals. 

This capstone course has both a global focus and an Applied Management Project (AMP). For this project, we will learn about the distinct role of management in global business. Global leaders are distinguished from their local counterparts based upon their global work experience, global business knowledge, cross-cultural competencies, and global mindset. 

This course is designed to enable students to develop customer insights through learning about customer behavior and conducting marketing research. It will bring together two large areas of marketing, drawing from bodies of knowledge in customer behavior and marketing research, encompassing theory and method. The customer journey from awareness and learning to decision-making, consumption and disposal will be covered. Individual, household, and organizational customer behavior will be covered in the course. Emphasis will be placed on gaining insights about customers and marketplace through incorporation of marketing research methods inclusive of, but not limited to, qualitative and quantitative methods in conducting survey design, causal effects and relationship testing. Developing insights about consumers globally within the context of global environments will also be integrated into the course.

Using real-world, project-based, experiential learning, this course presents an in-depth interdisciplinary exploration of diverse consumer markets and societal transformation in the marketplace. Emphasis is placed on consumer insights, brand strategy, and consumer experience. Content will include a comparative examination and analysis of the consumer experience across inter-group differences, including ethnicity, age, gender, sexual orientation, religion, and culture. Importantly, the course will explore the many differences and subgroups that exist within each larger group, the hazards of conceptualizing groups as homogeneous entities, and the ways in which these groups interface with society via the marketplace.

This course will introduce students to a uniquely strategic way of thinking in which the interests of Buyers and Sellers can be aligned through the careful implementation of marketing techniques and/or public policy. Such an alignment assures that all parties derive significant net positive benefits from the exchange process and ensures the continuing success of the firm. The course explores why and how long-term company profitability is critically dependent upon this ethical creation and transfer of value. Adopting this perspective of value creation requires that traditional marketing functions and concepts such as pricing, product development, distribution, brand management, and sales are not merely seen as mechanisms for advancing company profitability, but are, more importantly, powerful tools capable of expanding customer benefits while preserving societal well-being. This perspective begins with an investigation of customer thinking and value assessment, and ends with a problem-focused analysis of how these needs can be most effectively satisfied through the marketing process.

Creative brand management lies at the intersection of three areas: 1) creative and innovative problem solving, 2) deep insights with respect to culture, trends, and technology, and 3) developing and managing brands that have deep conviction (e.g., BMW), confidence (e.g., Apple), and great founder DNA that are purpose-driven (e.g., TOMS). In this course, students will develop a tolerance and ability to thrive in the face of ambiguity; learn to survive and thrive in times of change; learn to leverage timeless approaches to creatively managing brands and solving problems; develop foundational tools to build and grow relevant, purpose-driving brands; and cultivate their own personal brands.

There is an increasing desire and need for enterprises to more clearly link marketing activities to financial returns and other broader measures of performance, such as sustainability and quality of life. Doing so requires not only technical and analytic capabilities but also new cross-functional platforms, business routines, organizational structures, and planning processes. By developing such competencies, business enterprises will be positioned to make decisions that reflect the "voice of the consumer/customer" and lead to improved short- and long-term financial performance, as well as other elements of the triple bottom line, such as sustainability and quality of life. This course explores how (and why) the functions of Marketing, Insights/Analytics, Finance, and IT can work together to achieve improved business and societal results.

This course focuses on developing knowledge and skills in three key components of international entrepreneurship: initiating entrepreneurial ventures, managing international business transactions, and dealing with multicultural business environments. The course includes a feasibility study of an international small business venture start up, case study, and experiential learning.