The following are a handful of published works from our M-School team.
Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers
By Rebecca Brooks & Devora Rogers;
Matt Stefl Interviewed & Quoted
![The netflix logo](/media/lmucollegeofbusinessadministration/departments/marketing/m-school/thoughtleadership/Screen Shot 2022-06-02 at 11.18.33 AM.png)
Netflix Takes A Hit From Dave Chappelle Special
By Wendy Lee & Christi Carras; Andy Rohm quoted
Journal of Marketing Education
Future Proof and Real-World Ready
The Role of Live Project-Based Learning in Students' Skill Development
By Andy Rohm, Matt Stefl & Noriko Ward
![Close up of a hand touching an tablet screen](/media/lmucollegeofbusinessadministration/departments/marketing/m-school/thoughtleadership/Time-for-a-Marketing-Curriculum-Overhaul.jpg)
Time for a Marketing Curriculum Overhaul
***JME Outstanding Article of the Year Honorable Mention 2019***
By Andy Rohm, Matt Stefl & Julian Saint Clair
![Doing Business in The United States](/media/lmucollegeofbusinessadministration/departments/marketing/m-school/thoughtleadership/1838.jpg)
Doing Business in the United States
A Guide for Small Business Entrepreneurs with a Global Mindset
By Anatoly Zhuplev, Matt Stefl & Andy Rohm
![AdForum logo](/media/lmucollegeofbusinessadministration/departments/marketing/m-school/thoughtleadership/adforum-logo.jpg)
![Exploring the Meaning of Luxury to Gen Z by Lauren Mabuni](/media/lmucollegeofbusinessadministration/departments/marketing/m-school/thoughtleadership/Mabuni-Thesis-050817-1.jpg)
Exploring the Meaning of Luxury to Gen Z
A firsthand exploration of post-millennial consumption & aspiration
By Lauren Mabuni '17 (M-School graduate)
![Is the Internet killing your creative potential by Matt Stefl & Andy Rohm, Ph.D.](/media/lmucollegeofbusinessadministration/departments/marketing/m-school/thoughtleadership/Is-the-Internet-Killing-your-Creative-Potential.jpg)
Is the Internet Killing your Creative Potential?
Lessons from the art of paper airplane making
By Matt Stefl & Andy Rohm
![Graphic of a hand picking up a stick person out of a lineup of stick people](/media/lmucollegeofbusinessadministration/departments/marketing/m-school/thoughtleadership/2016-Ad-Industry-Annual-Talent-Study.jpg)
2016 Ad Industry Annual Talent Study
A partnership of The M-School and Carbonview Research
![The New Ad Marketing 101 - Ditch The Textbooks, Embrace The Chaos by Andy Rohm](/media/lmucollegeofbusinessadministration/departments/marketing/m-school/thoughtleadership/The-New-Ad-Marketing-101.jpg)
![Four Simple Ways To Cultivate Creativity by Matt Stefl](/media/lmucollegeofbusinessadministration/departments/marketing/m-school/thoughtleadership/Four-Simple-Ways-to-Cultivate-Creativity.jpg)
![We're All Connected - The Power of the Social Media Ecosystem by Andy Rohm](/media/lmucollegeofbusinessadministration/departments/marketing/m-school/thoughtleadership/Were-All-Connected.jpg)
![Herding Cats - A Strategic Approach to Social Media Marketing by Andy Rohm](/media/lmucollegeofbusinessadministration/departments/marketing/m-school/thoughtleadership/61fcKhQREKL.jpg)
![Big Data Decision Making - Is there room for intuition in an era of big data by Matt Stefl](/media/lmucollegeofbusinessadministration/departments/marketing/m-school/thoughtleadership/Big-Data-Decision-Making.jpg)