The following are a handful of published works from our M-School team.
Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers
By Rebecca Brooks & Devora Rogers;
Matt Stefl Interviewed & Quoted
Netflix Takes A Hit From Dave Chappelle Special
By Wendy Lee & Christi Carras; Andy Rohm quoted
Journal of Marketing Education
Future Proof and Real-World Ready
The Role of Live Project-Based Learning in Students' Skill Development
By Andy Rohm, Matt Stefl & Noriko Ward
Time for a Marketing Curriculum Overhaul
***JME Outstanding Article of the Year Honorable Mention 2019***
By Andy Rohm, Matt Stefl & Julian Saint Clair
Doing Business in the United States
A Guide for Small Business Entrepreneurs with a Global Mindset
By Anatoly Zhuplev, Matt Stefl & Andy Rohm
Exploring the Meaning of Luxury to Gen Z
A firsthand exploration of post-millennial consumption & aspiration
By Lauren Mabuni '17 (M-School graduate)
Is the Internet Killing your Creative Potential?
Lessons from the art of paper airplane making
By Matt Stefl & Andy Rohm
2016 Ad Industry Annual Talent Study
A partnership of The M-School and Carbonview Research
