College of Business Administration LMU.edu
Apply Visit Give
Apply Visit Give
College of Business Administration LMU.edu
Apply Visit Give
Apply Visit Give

Marketing Resources

Below you will find an abundance of information for marketers (majority listed are free!) including helpful tools for things like digital design, deep market research, and keeping up on cultural trends. Check out as much as you can; everything here is for you to use and to help you in the Marketing courses at LMU/CBA, and in your future careers. If you know of a tool not listed here, let us know at mschool@lmu.edu so we can keep this list up-to-date!

    • Company Website – philosophy, history, mission/vision/values, products and more.
    • Company Annual Reports – business info (with a positive spin, business strategy, area's of investment, problem areas.
    • Business Periodicals – get the scoop quickly on company, competition and category, A bit less biased than investor reports.
    • Adforum – repository of ads, awards and other stuff.
    • Facebook Ad Library – comprehensive, searchable collection of all ads currently running from across Facebook apps and services, including Instagram.
    • Twitter / Instagram / Pinterest / Facebook – trend and and meta-analysis.
    • Amazon (& Yelp) Reviews– honest and insightful product reviews.
    • Consumer Confidence Index (Conference Board) – non-partisan think tank, trended read of American consumer confidence and other economic measures.
    • PEW Research Center – non-partisan research on politics, media, technology and more.
    • Google Trends – The crystal ball of what's on people's mind.
    • Google Ngrams – Every word ever published since 1800.
    • Google Scholar – Academic research search engine.
    • Ad Settings – find out who Google thinks you are and the reason you get certain ads.
    • Google Adwords Keyword Planner – find search volume and similar searches (need to access via Google account).
    • SimilarWeb – digital market intelligence and website traffic, free trial.
    • Socialmention – real-time social media search and analysis.
    • SEM Rush – Easy to use keyword analysis tool.
    • Global Web Index – Data on consumer behaviors from around the world.
    • Facebook Audience Insights – loads of analytics about Facebook's audience. Ability to see consumer demographics and behavior of brand fans.
    • YouGov – Find popularity ratings of people, products and brands throughout the US.

     

    • EdWordle – Make word clouds.
    • Facebook Ad
    • Google Forms – Cheap/free survey tools with decent functionality.
    • Iconosquare – Cool measurement and optimization tool for Instagram (14-day free trial).
    • Infogram – Infographic chart creation.
    • Lynda– 4,000 online courses taught by experts. Free through LMU.
    • Mintel Academic - Contains reports that analyze market size and segmentation, consumer attitudes and marketing strategies relative to hundreds of consumer products in the U.S. Free access via the LMU Library. Watch the how-to video of this database here.
    • Nexis Uni- is an easy-to-use academic search engine. It delivers relevant content that makes scholarly research more efficient, and it provides personalization, discovery, and collaboration features that students and university faculty want in an academic research tool.
    • Qualtrics – More powerful survey tool, LMU students have access (limited to 100 respondent sample unless with faculty approval. (REQUIRES LMU LOGIN)
    • Roper - The Roper Center Archives represents the largest collection of poll data anywhere—1935 to present, all US polling firms, broad topical coverage of opinions and behavior on social issues, politics, pop culture, international affairs, and more. International and US datasets available for immediate download. Free access via the LMU Library.
    • Simmons – syndicated research tool that allows users to cut data on 25,000 annual respondents. LMU students have access to 3-year old data. (REQUIRES LMU LOGIN). Check out this 8-part tutorial series by Prof. Stefl on YouTube.
    • Statista - an online portal providing data on the global digital economy, industrial sectors, consumer markets, public opinion, media, demography, and macroeconomic trends. Geographic coverage within this dataset is worldwide, with particular emphasis on the United States, China, and European Union countries. Free access via the LMU Library.
    • Statistical Significance Calculator – Good for A/B tests, determining significance in surveys.
    • SurveyMonkey – Easy forms, contact sheet creations, and more.
    • US Census Bureau – Powerful numbers from the US census.
        • WebsiteSetup - free, 3-step guide to build a website - no coding required.
        • Style Guide - How to write one for your Brand
        • Story Blocks - access to stock images, video, effects, and sounds. Various pricing.
        • Information is Beautiful - fun site for data/research visualization.
        • Sketch – If Keynote, Indesign, and Illustrator had a baby, but easier to use. $49 with student discount, TONS of free templates available online.
        • Xtensio – Powerful template tool, great for making personas, reports, competitive analysis and more.
        • Lifehacker: Youtube to File – Download Youtube videos to your computer with this step-by-step guide.
        • Canva – Poster design creation, tons of templates, and free graphics.
        • Slides Carnival – Free presentation templates for Google Slides and PowerPoint.
        • Social Media Sizes – upload sizes of all social media assets.
        • TitleCase – capitalize titles and words the right way.
        • FoodiesFeed – Free stock photos of food.
        • Noun Project – Free icons for anything.
        • Colourlovers – Searchable color palates.
        • Dafont – For great fonts.
        • Google Fonts – Web-friendly font library.
        • Font Fabric – Amazing fonts for free.
        • Typio – Help picking fonts that go together.
        • Pexels – Stock videos for free.
        • Picular – Like Google, but for colors.
        • Paletton – Color scheme creation platform.
        • LMU BUILD - Free lmu.build domain; log in with your MYLMU credentials; choose your domain name; explore options to choose from: FTP, PHP, MySQL, WordPress, Drupal, Wikis, etc.
        • Pexels - Royalty free imagery and video.
        • Unsplash - Royalty free imagery.
        • Infraction- Royalty free music.
        • Brand New - Opinions on corporate and brand identity work.
        • Best of Behance - For inspiration.
        • Coolors - Quick palette creator.
        • Typewolf - Review and list of top Google fonts.
        • Unsplash - Free imagery.
        • Stocksy - Stock footage for purchase.
        • Bootstrap Website - Free various "how to's".
        • Easel.Ly - Free infographic maker.

         

      •  

      •  

        • Printful – Easy, on-demand, online printing, fulfillment and shipping.
        • Printaura – Custom garment printing and order fulfillment.
        • 4Imprint – Traditional custom printing with great options.
        • Shopify – Online retail store for all types of things.
        • Big Cartel – E-commerce store geared toward creatives/artists.
        • Facebook Shop – Create a shop on Facebook, and get steps on how to.