Effie Collegiate Brand Challenge

Effies Logo

As part of their senior capstone course, M-School students participate in the Effie Collegiate Brand Challenge Competition. Student teams apply their skills in research & strategy, consumer insight, conceptual thinking, media, copywriting, art direction, editing, and more in response to a global brief.

Loyola Marymount University triumphed for the second straight year as the national champion in the 2023 Effie Collegiate Brand Challenge. M-School teams took first, second, and third place among dozens of colleges.

2023 Winners Circle! 

Due to NDAs we can't show you the work, but trust us it's good! If you are hungry for more check out our Effie 2022 Pernod Ricard work below. 

2022 Winning Submissions! 

Lillet, Play With Your Drink (1st Place)

By: Elinor Doran, Gio Poisl,  Emma Pollon, Kalea Vandeventer



Absolut Vodka, Mixed For The Moment (2nd Place)

By: Will Barnet, Charlie Good, Griff Nuelle, Will Portman



Kahlua, Bedtime Can Wait (Semifinalist) 

By: Jade Kinomoto, Kendal Colleti, Ray Dobson, Rachel Rivera



Ceders Non-Alcoholic Gin, This Round's For You (Honorable Mention)

By: Macy Ebright, Tori French, Jack Green, Jesse Payne