For Students

Big news! Were adding an all-new content creation track for fall 2019.

The Details

WHO: We are looking for the next generation of creative marketing strategists, managers, creators, makers and storytellers. The M-School is currently only available to LMU undergraduate students. See the FAQs below for more information.

WHAT: The program is tailored for Marketing majors within LMU’s College of Business Administration. The five-course M-School curriculum replaces the five required courses from the traditional marketing major. M-School students are required to take all five M-School courses and are encouraged to enroll in our M-School 1-credit electives too. See below for a list of courses courses and when they’re offered.

WHEN: Students apply in the spring of their sophomore year to become a part of the two-year cohort program beginning fall of their junior year. Deadline to apply to join the Fall 2020 M-School cohort is April 5, 2020.

HOW: Complete the online application, which includes resume, GPA, track preference (strategy, content creation or both), statement of interest, and a link to a custom Instagram profile giving us a sense of what you’ll bring to the M-School party (have fun with the IG canvas; take advantage of all that it offers, use words, videos, images and more).

 

Three students giving a presentation in front of several LCD screens
Students
Interested in Applying?

Core Curriculum

Fall / Junior Year

Both Tracks: The New World of Branding and Advertising

Optional: Account Management

Spring / Junior Year

Strategy / Management Track:

  • Brand Planning & Strategy
  • Growth Hacking

Content Creation Track:

  • Conceptual Brand Thinking
  • Production Tools & Techniques

Optional: Personal Brand Management

Fall / Senior Year

Strategy / Management Track: Adaptive Media & Analytics

Content Creation Track: Instagram: Full-Funnel Content Development

Optional: Account Management

Spring / Senior Year

Both Tracks: Creative Marketing Studio

Optional: Personal Brand Management

 

Frequently Asked Questions

  • What if I'm planning to study abroad?

    We love study abroad! Go see the world, taste the tastes, smell the smells, hear the sounds, soak up new cultures, meet new people and bring all of that experience back to the classroom. If you travel abroad during your junior year, you make up the missing course(s) your senior year (Fall semester of your junior year is the best semester for study abroad since you'd only have to make up one course, The New World of Branding and Advertising, your senior year).

  • What are the chances I'll get in?

    LMU has some amazingly diverse, interesting, hard working and talented students and many of them are interested in the M-School. For that reason, the application process to M-School is pretty competitive. Believe us when we say there is no formula for who we select as it entirely depends upon that year's batch of applicants. Our goal is to select the most diverse and complementary group of students that we possibly can so that students learn as much from one another as they do from the instructors and industry pros.

  • What if I’m not a marketing major or a double-major?

    We love people with different skills, talents and ways of looking at the world. For this reason, we welcome non-marketing majors to apply... with the caveat that you need to be certain you are able to take the entire 5-course curriculum in addition to your major's requirements. Be sure to check with your advisor to understand the impact on tuition and timely graduation. Additionally, M-School courses tend to be very demanding; we encourage a healthy dose of self-honesty to determine if you're up to the task.

  • What if I’m not a sophomore or a transfer student?

    If you're a freshman, hold your horses until your sophomore year to apply. If you're currently a junior or a senior, there are opportunities to take M-School courses as electives (depending on whether there is room). Complete the M-School Elective Course application if you would like to be considered.

  • Which traditional marketing courses does M-School replace?

    The five M-School courses replace MRKT 3520, MRKT 3530 and three marketing electives. All M-School students are required to take MRKT 3510 – Principles of Marketing. We've found that students who complete this course in their sophomore year are better prepared for what's to come.

  • Do you offer graduate or executive education courses?

    We are working to expand our offering beyond undergraduate. Stay tuned for more.