We are looking for the next generation of creative marketing strategists, managers, creators, makers and storytellers. The M-School is currently only available to LMU undergraduate students. The M-School has 2 focuses: Strategy/ Management and Content Creation. Take this survey and see which focus may be right for you. See the FAQs below for more information.

Prospective Student Info Session

The program is tailored for Marketing majors within LMU’s College of Business Administration. M-School students are required to take four M-School courses and are encouraged to enroll in our 1-credit electives, too.

Students apply in the spring of their sophomore year to become a part of the two-year cohort program beginning fall of their junior year. The first Info Session will be on Friday, December 3, 2021 (in-person) in VDA020 from noon-1pm. Additional sessions will be set for early spring 2022.

The application deadline to join the fall 2022 M-School cohort is Sunday, April 10, 2022 11:59pm PST.

Complete the online application, which includes resume, GPA, focus preference (strategy, content creation or both), statement of interest, and a link to a custom Instagram profile (created for this application process) giving us a sense of what you’ll bring to the M-School party (have fun with the IG canvas; take advantage of all that it offers, use words, videos, images and more).f

Core Curriculum

Sophomore Year

Fall Semester (recommended)

Required for CBA students: 
BCOR-3510 Business & Marketing Comms

 

Spring Semester (recommended)

Required for Marketing majors:
MRKT-3512 Consumer Insights

Junior Year

Fall Semester

All new cohort (+ seniors who were away):
The New World of Branding and Advertising

Optional: Account Management

Spring Semester

Strategy / Management Focus:

  • Brand Planning & Strategy

Content Creation Focus:

  • Conceptual Brand Thinking
  • Production Tools & Techniques

Optional: Personal Brand Management

Senior Year

Fall Semester

Strategy / Management Focus: Adaptive Media & Analytics

Content Creation Focus: Full-Funnel Marketing

Optional: Account Management

Spring Semester

All: Creative Brand Management

Optional: Personal Brand Management

Frequently Asked Questions

  • We love study abroad! Go see the world, taste the tastes, smell the smells, hear the sounds, soak up new cultures, meet new people and bring all of that experience back to the classroom. If you go abroad during your Junior year, you make up any missing course(s) your senior year (Fall semester of your junior year is the best for study abroad since you'd only have to make up one course, MRKT-3521 The New World of Branding and Advertising, your senior year).

  • LMU has some amazingly diverse, interesting, hard-working and talented students and many of them are interested in the M-School. For that reason, the application process to M-School is pretty competitive. Believe us when we say there is no formula for who we select as it entirely depends upon that year's batch of applicants. Our goal is to select the most diverse and complementary group of students that we possibly can so that students learn as much from one another as they do from the instructors and industry pros.

  • We love people with different skills, talents and ways of looking at the world. For this reason, we welcome non-marketing majors to apply...with the caveat that you need to be certain you are able to take the entire 4-course curriculum in addition to your major's requirements. Be sure to check with your advisor to understand the impact on tuition and timely graduation. Additionally, M-School courses tend to be very demanding; we encourage a healthy dose of self-honesty to determine if you're up to the task.

  • As a marketing major, you have a choice of pathways within the department: A-List, COIN, Marketing Analytics and M-School. The M-School pathway requires an application to be submitted in the spring semester of your sophomore year. As you process your LMU transfer application, please submit the M-School application for consideration. Email us at mschool@lmu.edu with any questions.

  • We do our best to turn around applications as quickly as possible, but some registration slots might come before you hear back. If that's the case, register for courses as if you didn't get in. If admitted, we will issue you an override and hold a seat in your first M-School course MRKT-3521 New World of Branding & Advertising. 

  • The M-School pathway fulfills the four upper-division electives required for all marketing majors. All M-School students are required to take BCOR-3510 Marketing & Business Communications and MRKT-3512 Customer Insights. We recommend students to complete these two courses in their sophomore year.

  • We are working to expand our offering beyond undergraduate. Stay tuned for more.

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Students
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