The Marketing Analytics (MA) pathway focuses on developing actionable strategic insights by collecting and interpreting information from the marketplace.

Marketing Analytics focuses on helping organizations manage, analyze, and interpret the massive amount of marketing data (scanner data, online data, social media data, primary and syndicate research) available to make better and more informed decisions.

Who Should Enroll?

Students interested in careers in Digital Media, Data Analytics, Consulting, Marketing Research, Non-Profit Sector, Startup Firms.