The Congruity of Interests (COIN) pathway (formerly 3CV) focuses on developing and delivering sustainable value to stakeholders in the form of products, services and experiences.

  • COIN students learn how to assess customer needs and then develop products and services that can reliably, resourcefully, and respectfully address these needs while providing sufficient profitability for the firm to assure its sustainability, continuity of jobs for employees, and contributions to the larger society of which it is a part.
  • COIN focuses on acquiring the analytical insights and skills needed to understand how value is created, and the tools essential to measuring organizational effectiveness in delivering this value.

Who Should Enroll?

Creative problem-solvers desiring to innovate and implement strategies that help firms create, leverage, and transfer meaningful value to customers, partners, and society at large while making a profit.