Peter Huh
Peter Huh is the President and CEO of PAFCO (Pacific American Fish Company), a family-owned international seafood company. Founded in 1977, PAFCO was built from the ground up by Peter and his father, and over the last 40 years, Peter has transformed the company into a successful, global enterprise. In 2015, PAFCO was named as one of the most influential family businesses by the Los Angeles Journal. Learn about PAFCO in the video here: https://vimeo.com/756969347
Jihee Huh
Jihee Huh is the Vice Chair of PAFCO and co-founder of Pete’s Seafood. She also serves as the Asian Pacific Islander Public Affairs Commissioner for the state of California, Active Life Trustee for public radio station SCPR, board member of the Los Angeles Children’s Hospital, director of The California Club, and trustee of the California Community Foundation. She was recognized by the US Congress for her work on the passage of House Resolution 121 and also received the Deborah Award from the Anti-Defamation League for her work promoting inclusion.
Mike Pickett
Mike Pickett joined his father Greg learning the family businesses from the ground up. When Greg transitioned to chairman at CytoSport /Muscle Milk, Mike stepped in to run the business as CEO from 2009 until the sale in 2014. In 2016, Mike joined his father and sister Nikki at the family start-up Flavor Insights, where he now serves as president. Mike is an integral part of all customer-facing interactions. He enjoys working with his son, Hunter, who joined the business to learn flavor creation and product development. More recently, his youngest two children, Griffin and Mikaelee, joined the family’s new beverage start-up, Gym Weed. Mike takes pride in sharing what he knows with them. Mike and his wife of 30 years live next door to Mike’s sister Nikki who runs the businesses with him. Mike is the proud grandfather to two little boys who also live on the same street.
Griffin Pickett
Griffin Pickett graduated from LMU in 2021 with a bachelor’s degree in marketing. While at LMU, he spent his summers working for the Oakland Raiders and was the social chair of his fraternity, Lambda Chi Alpha. He serves as head of specialty/sales at Gym Weed, his family's innovative beverage start-up. Griffin takes great pride in collaborating with his dad Mike, Aunt Nikki, sister Mikaelee, brother Hunter, and the rest of their team as they build this exciting venture from the ground up.
Cathy Carroll
Cathy Carroll learned about family business leadership the best way you can – by leading her family’s business. Following a twenty-year corporate career, she led her father’s business and instantly felt the difference between leadership in a family business vs leadership in a large corporation.
Founder and President of Legacy Onward, Inc., Cathy is a leadership coach for family business leaders and author of Hug of War: How to Lead a Family Business With both Love and Logic.
Although she grew up around her grandfather’s business, Cathy started her career as an actuary at Hewitt Associates followed by a corporate executive at Sabre Inc. and United Airlines. In 2009, her father invited her to lead his business as President and COO, where she led a turn-around of five companies that manufacture and distribute sporting goods serving the rodeo, primarily team roping, market.
A noted keynote speaker with clients across the globe, Cathy is passionate about developing leaders in complex domain of family business.
Cathy earned certificates in both Leadership Coaching and Executive Facilitation at Georgetown University, an MBA at the University of Chicago Booth School of Business, and a BA at Boston College. She is also a Professional Certified Coach (PCC) in the International Coaching Federation.
Cathy has served on the board of several family businesses and non-profit organizations. An active member of the community, Cathy currently serves as Vice-Chair of the Board of the Purposeful Planning Institute and co-founder & Treasurer of A Leg To Stand On which provides prosthetic limbs to children in developing countries. Cathy lives with her family in San Antonio, TX.
Michelle Jaffee
Dr. Michele Mikeska Jaffe is a Relationship + Wealth Psychologist who specializes in guiding individuals, couples, and enterprise families through the complex terrain of financial wealth's influence on identities and relationships. Her unique perspective is informed by a diverse background as an Entrepreneur and as a Design Director in strategic innovation. Michele's career began in the branding and design world, where she collaborated with legacy brands like Sony, Fox, Delta, and American Express. She then transitioned to strategy and innovation, establishing an R+D Innovation Lab at the New York Times. During her doctoral training in clinical psychology, she provided culturally sensitive mental health services to individuals and families, spanning assessment, individual therapy, and family counseling. More recently, Michele served as the leader of the Family Business Network – United States (FBN-USA), a global community of business-owning families. She is also a recognized speaker, content creator, and peer-reviewed journal contributor, with her research focusing on the intricate dynamics of financially diverse marriages, cross-cultural family systems, and ultra high-net worth individuals influenced by female inheritance. In her private practice and ongoing research, Michele continues to explore the profound impact of wealth on identity, autonomy, relational dynamics, and the transmission of intergenerational values and trauma. For more information, visit her website at www.drmichelemikeskajaffe.com.