Marketing
In response to today’s fast-changing and complex marketing landscape, LMU’s Marketing major features a progressive curriculum that prepares students to be future-proof and real-world ready in careers such as marketing research and analytics, advertising and branding, cultural and entertainment marketing, and value-based marketing fundamentals such as ROI, pricing, product, and sales management.
Four Marketing Pathways
- Applied Learning in Societal Transformation (A-LIST)
- Congruity of Interests (COIN)
- Marketing Analytics (MA)
- M-School
Students declare a marketing pathway by submitting a Change of Academic Program form on the Registrar’s page.
Two marketing alums are featured on the prestigious Forbes 30 Under 30 List.
Marketing Professors Julian Saint Clair and Mitch Hamilton empower L.A.'s future changemakers.
M-School captures third Effie win with bold Amazon Prime campaign.