Marketing

In response to today’s fast-changing and complex marketing landscape, LMU’s Marketing major features a progressive curriculum that prepares students to be future-proof and real-world ready in careers such as marketing research and analytics, advertising and branding, cultural and entertainment marketing, and value-based marketing fundamentals such as ROI, pricing, product, and sales management.

Four Marketing Pathways

• Applied Learning in Societal Transformation (A-LIST)
• Congruity of Interests (COIN)
• Marketing Analytics (MA)
• M-School

Students declare a marketing pathway by submitting a Change of Academic Program form on the Registrar’s page.