Marketing

In response to today’s fast-changing and complex marketing landscape, the marketing major launched a progressive curriculum that prepares students to be future-proof and real-world ready in careers such as marketing research and analytics, advertising and promotion, interactive digital and social media marketing, brand planning and strategy, marketing and product management, global marketing, diversity marketing, retailing, and sales management.

Four Marketing Pathways

• Applied Learning in Societal Transformation (A-LIST)
• Congruity of Interests (COIN)
• Marketing Analytics (MA)
• M-School

Declaring a Marketing Pathway
Students declare a marketing pathway by submitting a Change of Academic Program form on the Registrar’s page.