LMU Marketing graduates will be able to:
- Apply, analyze, and evaluate concepts, principles, and theories of stakeholder behavior in order to develop values-based marketing strategies and tactics.
- Conduct research and apply technology and analytics to gain evidence-driven insights and informed empathy about customers, stakeholders, and society.
- Apply segmentation, targeting, and brand positioning to develop marketing strategies that equitably and sustainably serve stakeholder values.
- Analyze, evaluate, and implement frameworks for local and global strategic planning that incorporate interconnected organizational and situational factors.
- Evaluate and apply concepts of ethics and responsibility in the use of marketing as a force for good for social, environmental, and economically sustainable well-being.
- Formulate and evaluate elements of the marketing mix to create, communicate, and deliver a sustainable value proposition.
- Articulate and measure the outcomes of marketing investments and actions in terms meaningful to the broader organizational and societal structures of which marketing is a part: individual fulfillment and choice, financial returns, and general quality of life.