COIN Graduates are in Demand
As marketing accountability becomes standard among leading companies, organizations are under pressure to evolve quickly and adopt new processes and metrics. This shift has created strong demand for graduates who understand the principles, language, and methods behind this data-driven approach.
The COIN Pathway is designed to meet that need - preparing students to drive strategic business outcomes rather than simply craft catchy ads or follow marketing trends.
Inspired by the world’s top MBA programs, COIN delivers advanced learning in a dynamic, approachable environment. Students gain the insight and analytical skills to identify, assess, and solve the challenges that prevent companies from delivering exceptional customer value and achieving sustained profitability.
In short, COIN develops thinkers and problem-solvers, not just practitioners.
What COIN Students Learn
Employers value graduates who can advance their organization’s goals efficiently and cost-effectively. Every new hire should ideally generate more revenue - and profit - than the cost of their employment.
The COIN Pathway develops graduates who meet that expectation, equipping them with the knowledge and skills to drive profitable marketing outcomes. COIN focuses on cultivating practical, high-impact abilities that deliver real value to employers, including:
- How pricing can be optimized to achieve the strategic goals of the organization
- How companies can align customer needs with organizational capabilities to create company value
- Why the strategies that make some firms successful may be disastrous for other companies due to subtle differences in the composition of their costs
- Understanding how consumers evaluate goods and services, and the various methods for maximizing customer value
- The ability to quantitatively assess the relative financial worth of brands and companies
- How to prioritize marketing investments that achieve measurable business objectives
- How to use cutting-edge analytics tools to measure marketing effectiveness
- How to calculate Return on Marketing Investment (ROMI) to quantify which campaigns are worth scaling and which should be discarded
- How to utilize “A/B Testing” and “Geo-Based Testing” to measure whether marketing spend truly drives incremental sales
- How to leverage social listening platforms (e.g., Brandwatch, Sprout Social) to monitor brand sentiment and trends in real time
- How to use Tableau / Microsoft Power BI to turn complex marketing data into intuitive dashboards and executive reports
- How to quantitatively assess the relative worth of companies, and how this value can be leveraged to provide higher compensation to employees and higher returns to investors
How COIN Students Learn
COIN students learn from acclaimed professors with real-world business experience, as well as through interactive classroom exercises, computer simulations, guest speakers from local companies, and on-site business visits. Because COIN emphasizes collaboration, students also gain valuable insights from one another - learning together as they learn from industry.