LMU’s Marketing major offers a dynamic, future-forward education rooted in real-world relevance. Students choose from four distinctive pathways: A-LIST (marketing strategy built on cultural and societal influences), COIN (value-based marketing fundamentals), Marketing Analytics (how organizations harness and apply data in their strategic decision-making), and M-School (creative branding and demand generation). Our curriculum immerses students in hands-on learning, industry partnerships, and strategic thinking, empowering them to shape the future of marketing with insight, creativity, and purpose.