2022 Annual Promotion of Justice Challenge

Tell the story of doing good through business while competing for a chance to win prize money, building skills and experience for your resume, and having fun!

  • All LMU students are invited to enter
  • You can form a team with your peers 
  • Win over $5K total in cash prizes

For the first round of the competition, teams of 3-4 students are challenged to discover a for-profit company using business as a way to do good. After reseaching and evaluating a business, teams will identify the business practice having the greatest impact on social justice and equity in the community.

Teams will then interview and profile the company they wish to present for the Promotion of Justice Challenge. Teams will learn the Appreciative Inquiry methodology to create a narrative about the social justice impact. Four teams will be chosen to go onto the final round. Finalists will develop that narrative into a short video showcasing the impact of the company's business practices and compete to win over $5k in prizes.

Graphic of SDGs 5, 10, and 11

Your team will choose a company, preferably in the Los Angeles area, that has created a positive social justice impact through its business practices in at least one of the three following United Nations Sustainable Development Goals (SDGs):

SDG 5: Achieve gender equality and empower all women and girls

SDG 10: Reduce inequality within and among countries

SDG 11: Make cities and human settlements inclusive, safe, resilient, and sustainable

Registration (Deadline: TBD)

You'll receive information for the training sessions on appreciative inquiry and impact story telling, as well as webinars with subject matter experts. For more information, check out our resources page. Register here.

Preliminary Round (Deadline: TBD)

Teams will submit their company story to the Aim2Flourish learning platform. Cases will be reviewed by a panel of executive and faculty judges who will select the finalist presentations for the final round. Selection criteria will be based on the the SDG impact, the business practice and impact, and the persuasiveness of the team’s written presentation. Check out former Aim2Flourish finalists on the resources page to see examples.

Final Round (Deadline: TBD)

Finalist teams will receive a grant of up to $750 to assist in the video design and production of their social impact story. Each team will have the opportunity to be individually coached to produce a professional level video. Final videos will be judged by executive judges and screened at the Promotion of Justice Showcase at the Playa Vista Cinemark, where the winners will be announced.


First Place - $2,500
Second Place - $1,450
Third Place - $700
Fourth Place - $550

For more details, check out our page.

If you have any additional questions, please email ibes@lmu.edu