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Want to learn more? Watch the information session.

2023 Summer Challenge

Tell the story of business doing good while competing for a chance to win prize money, building skills and experience for your resume, and having fun!

  • Open to all LMU students 
  • Form a team with your peers 
  • Win up to $3,000 with your team

For the first round of the competition, teams of 3-4 students are challenged to discover a for-profit company using business as a way to do good. After reseaching and evaluating a business, teams will identify the business practice having the greatest impact on social justice and equity in the community.

Teams will then interview and profile the company for the Promotion of Justice Challenge. Teams will learn the Appreciative Inquiry methodology to create a narrative about the social justice impact. Five teams will be chosen to go onto the final round. Finalists will develop that narrative into a short video showcasing the impact of the company's business practices and winners will receive over $5,000 in total prizes.

Graphic of SDGs 5, 10, and 11

Your team will choose a company, preferably in the Los Angeles area, that has created a positive social justice impact through its business practices in at least one of the three following United Nations Sustainable Development Goals (SDGs) area:

SDG 5: Achieve gender equality and empower all women and girls

SDG 10: Reduce inequality within and among countries

SDG 11: Make cities and human settlements inclusive, safe, resilient and sustainable

You don't need to know your company in order to register your team - we will provide coaching and guidance as you research companies and choose the one your team will profile in your written narrative. So form your team and register by March 31!

Registration (Deadline: March 31)

You'll receive information for the training sessions on appreciative inquiry and impact story telling, as well as webinars with subject matter experts. For more information, check out our resources page.

Preliminary Round (Deadline: May 29, 2023)

Teams will submit their company story to the Aim2Flourish learning platform. Cases will be reviewed by a panel of executive and faculty judges who will select the presentations for the final round. Selection criteria will be based on the SDG impact, the business practice and impact, and the persuasiveness of the team’s written presentation. Check out former Aim2Flourish finalists on the resources page to see examples.

Final Round (Deadline: August 14, 2023)

Finalist teams will receive a grant of up to $750 to assist in the video design and production of their social impact story. Each team will have the opportunity to be individually coached to produce a professional video. Final videos will be judged by executive judges and screened at the Promotion of Justice Showcase at the Playa Vista Cinemark, where the winners will be announced.


First Place - $3,000
Second Place - $1,500
Third Place - $750

If you have any questions, please email