Business for Good Final Poster Session

"Business for Good" is a required course for all first-year and transfer undergraduate business students. Enacting a bottom-up approach to understanding problems in low-income marketplaces, student teams are tasked with identifying a problem related to a sustainable development goal (SDG), conducting market research including global virtual interviews, designing a good or service, and developing a business plan. At the end of the course, students deliver their final presentations on a poster, demonstrating how their start-ups would be economically, environmentally and socially sustainable. In a rapid-style format, judges visit student teams for a 3-minute presentation, ask a few questions and complete an evaluation form. 

Immersive Poverty Simulation

In the first few weeks of the "Business for Good" course, a poverty simulation is conducted for students as well as the wider LMU community. As part of the simulation exercise, students are randomly allocated to roles of household members of different low-income families in the U.S. The families are given weekly challenges translating to 10-15 minutes in real time, and the goal is to provide food and shelter to family members throughout the simulation, pay bills, and ensure that their children go to school. Family members interact and transact with public institutions and functionaries in the marketplace, roles played by volunteers. The goal of the poverty simulation is to enable understanding of the challenges of people who live in low-income communities from an empathetic, bottom-up perspective.