What it Means to be a Black-Owned Business in the Face of COVID and Black Lives Matter
Clinical Assistant Professor of Entrepreneurship
Thursday, July 2
11 a.m. - 12 p.m. PDT
This webinar will focus on the current marketplace dynamics of both COVID and Black Lives Matter and its impacts on the startup marketplace. The talk will be delivered by Rochelle Webb, a minority-owned business founder. We will review some of the variables that impact how we do business, the pivots we have deployed to adapt as well as grow, and perspective on future outlooks as we face recovery.
Rochelle has specialized in global brand marketing across entertainment, retail and technology sectors. She has worked across brands such as Activision (Franchise: Call of Duty), Quiksilver (Brands: DC Shoes, Quiksilver, Roxy), Apple (Product: iPhone) and Visa. She is globally recognized for her record-breaking brand and product launches where she won media plan of the year and a Grand Effie for Call of Duty’s Black Ops 2 and MW3 product launches. She left corporate America to run her own marketing and business strategy consultancy, The Dialectic Compound, aiding start-ups with their growth strategy and execution. Six months ago, Rochelle launched a new venture, Optimist Made. It is the new world way of shopping around the world, without actually going there yourself. It makes the inaccessible, accessible. It gives developing fashion designers a destination where they can have a voice to be discovered. When product is sold, Optimist Made then gives back to productive charities around