Decoding the New Generation: How Brands Can Better Speak To and With Gen-Z

NinetyEight co-founders Celine Chai, Fran Magsalin and Eduardo Pablin

Thursday, July 16
12 - 1 p.m. PDT
Zoom Webinar


From our obsession over memes, entrepreneurial minds, digital-savviness and change-maker attitudes, we get it...Gen-Zs are so hard to decode. NinetyEight, a creative advertising agency, was founded by six Gen-Zs determined to help brands understand our generation. Whether you are a parent, professor, business owner, or CMO - this interactive webinar will help unpack all things Gen-Z, from why brands should care about us, why this generation is so hard to reach, and how TikTok is changing the digital advertising landscape.


Celine Chai is a versatile thinker and creator who graduated with a BBA in Marketing and BA in Dance from Loyola Marymount University. Before co-founding NinetyEight, she held internship positions at RPA and Fullscreen Media where she interned as an account management, media planning and strategy intern respectively. Currently, she has taken the role of project manager and leads cultural trend reporting and new business for NinetyEight. Combining her passion for dance and marketing, Celine hopes to inspire storytelling among the next generation.

Fran Magsalin is a creative that consistently aims to push the boundaries of storytelling. She graduated with a BBA in Marketing and a minor in Asian Pacific-American studies from Loyola Marymount University. Before co-founding NinetyEight, she gained experience at Team One and StyleHaul, where she provided insightful consumer research for various industries, from beauty to luxury automotive. She currently serves as a creative director at NinetyEight, combining her strategic experience with her eye for artistic direction. She hopes to create compelling content that Gen-Z actually cares about -- stuff that goes deeper than a simple call to action. Oh, and she can lick her elbow.

Eduardo Pablin is a self-starter and a catalyst for action. He graduated Loyola Marymount University with a BBA in Marketing, and led grassroots marketing efforts as a brand ambassador for professional soccer team LAFC.Over the past three years, he worked as a Jr. Graphic Designer at Payden & Rygel. At NinetyEight, he spearheads business operations while assisting content creation and graphic design.