Annie Liu, Ph.D.
Office: Hilton 332
Phone: 310.338.3039
Email: aliu@lmu.edu
Areas of Expertise - Business to Business Marketing Strategies
- Relationship Marketing, Customer Value Retention
- Key account Management Sales Training
Biography Annie H. Liu has been a marketing and business law professor at Loyola Marymount University since 2001, where she is an expert in business to business marketing strategies, relationship marketing, customer value and retention, and key account management and sales training. Liu previously taught at California State University, Purdue University, Georgia State University, Georgia Institute of Technology, Transylvania University and Purdue University. She has spoken at multiple conferences, has served on a variety of panels, served as a competition judge, and reviewed several journals.
Liu was nominated for Outstanding Teaching Award (2007) from the Academy of Marketing Science, was a 2005 finalist in the Teaching Innovations Competition for the Society for Marketing Advances, received an Outstanding Professor aware from the Greek Council four times, and has received multiple grants. Liu is a member of the Journal of Business Research Review Board, Journal of Marketing Channels Review Board, American Marketing Association, the Academy of Marketing Science, and the Society for Marketing Advances.
Education
- PhD: Georgia State University (1998)
- MS: Purdue University (1988)
- BA: Chinese Culture University (1983)