Velitchka Kaltcheva, Ph.D.
Office: Hilton 210C
Phone: 310.338.5166
Email: vkaltche @lmu.edu
Areas of Expertise
Biography Valitchka Kaltcheva is a marketing professor with an interest in retail environmental impact, services, marketer-consumer relationships, and consumer motivation. Prior to joining the faculty, Kaltcheva taught at the University of Miami and worked as a marketing manager at Astera Ltd., and as Country Manager for Research at AMER Research Ltd. Kaltcheva has received numerous awards, including the McLamore Research Award in Business and Social Sciences, the General Research Support Award, the Society for Marketing Advances Doctoral Dissertation Proposal Award, and a Grinter Fellowship.
Education
- PhD: University of Florida (2001)
- MBA: Higher Institute of Economics, Bulgaria (1994)
- BA: Trinity College (1993)
Research
Kaltcheva is interested in retail environment impact, services, marketer–consumer relationships, and consumer motivation. Recent Publications
- Kaltcheva, Velitchka D. and Paul Miniard, “The Effects of Context Extraordinariness and Context Pleasantness on Consumer Motivation and Shopping Behavior,” under revision for invited resubmission as a new manuscript to the Journal of Consumer Research.
- Kaltcheva, Velitchka D. and Michael Tsiros, “Interpersonal and Social Utility in Evaluating Purchase Decisions,” under revision for invited resubmission as a new manuscript to the Journal of Consumer Research.