11/2/15: Sachiko Yoshimura, Chief Executive Director of Japan External Trade organization (JETRO) Los Angeles
11/12/15: David Choi, Singer / Songwriter
2/10/16: Dr. Hwy-Chang Moon, Visiting Scholar at Stanford University’s Asia Pacific Research Center
4/6/16: Nanxi Liu, Co-Founder and CEO of Enplug
Wednesday, November 2, 2015
"How to Succeed in the Japanese Market: Lessons for Foreign Companies"
Sachiko Yoshimura, Chief Executive Director of Japan External Trade organization (JETRO) Los Angeles
Ms. Yoshimura has supervised operations at JETRO Los Angeles since 2012, promoting trade and investment between Japan and the United States in sectors such as biotechnology, medical devices, environmental technologies, food and cultural products, as well as entertainment content. Prior to her current position, she was the Director of Intellectual Property Division assisting Japanese companies in protecting their intellectual properties in various countries.
Her 28 year tenure has allowed her to amass a wealth of experience in international trade affairs, research and economic analysis to support Japanese companies, especially small and medium enterprises in their efforts to expanding business overseas. Ms. Yoshimura graduated from Sophia University in Tokyo with a Bachelors degree in English Literature.
JETRO is a Japanese Government Agency that promotes trade and investment between Japan and other countries. JETRO Los Angeles focus on expanding US and Japanese business.
David Choi is an American musician and YouTube video producer based in Los Angeles. Choi's original songs and pop covers have been heard on NBC, FOX, VH1, MTV, A&E, E!, Travel Channel, Style Network, PBS, Food Network, Disney, as well as in commercials internationally. He has nearly 1 million YouTube subscribers.
The success of Korea has inspired numerous research studies in the past decade but the studies have not been able to satisfactorily explain Korea’s "miraculous" economic growth. Dr. Moon discusses his new model that explains how a country or firm can develop a competitive advantage over others without being more innovative or resourceful.
Hwy-Chang Moon received his PhD from the University of Washington and is currently a visiting scholar at Stanford University’s Asia Pacific Research Centera as well as a professor at Seoul National University, where he also served as dean. He has delivered special lectures at various institutions, including Helsinki School of Economics, Keio University, and Stanford University. Dr. Moon has also consulted several multinational companies, international organizations, and governments (e.g., Malaysia, Dubai, Azerbaijan, and the Guangdong Province of China). He is currently the editor-in-chief of the Journal of International Business and Economy, and has published numerous articles and books on topics covering International Business Strategy, Cross-Cultural Management, and Economic Development in East Asia with a focus on Korea.
Nanxi is the Co-Founder and CEO of Enplug, a leading digital signage software company used in stadiums, offices, universities and malls. Enplug was named one of Inc. Magazine's "7 Most Innovative Startups in LA." Nanxi also founded Nanoly Bioscience, which develops polymers that eliminate the need for refrigeration of vaccines. It has received funding from Intel, Applied Materials, and Airbus.
Nanxi started both companies in college. She'll share why this is the best time to start a company and how to build a business from scratch in a single semester.