LMU's Marketing major helps students learn the art and science of defining opportunities and persuading people to try the products or services an organization offers. Students have the option to focus on specific areas such as consumer behavior, market research, brand management, international marketing, promotion management, sales, business-to-business marketing, perspectives on consumption, pricing, marketing law, sports marketing, and global marketing strategy.
Students gain a broad understanding of the role of marketing in both business and non-business situations. They come to understand the elements of the marketing mix, and how these elements can be integrated to achieve organizational objectives. Students learn to do customer analysis, competitive analysis and industry analysis, as well as analyze market opportunities and identify internal and external forces that impact the marketing process.
- Students should know the core concepts of creating customer value and marketing mix development within the broader frameworks of business, society, and culture.
- Students should understand the environmental, psychological, sociological, and cultural factors impacting businesses and consumers in making buying decisions and the development of the marketing mix.
- Students should understand the impact that ethical and legal forces have on customers’ (both business customers and end-consumers) decision making and marketing mix development.
- Students should acquire analytical and critical thinking skills, both qualitative and quantitative, for addressing challenges and optimizing the decision processes for businesses and consumers.
- Students should develop effective oral and written communication skills.
- Students should learn to collaborate and work effectively in teams.
- Students should develop confidence in applying their creativity to addressing business and organizational opportunities and challenges.